“Believe” Ad campaign

by Luke Forsythe on September 28th, 2007 ·

Making Of:

Eye Witness (1 of 3):

Tv Ad:

This is one of the most interesting Ad campaigns I’ve ever seen. They have created an entire fictional sub-text for the Ad in the form of “The making of” and “Eye-witness accounts”, which I suggest you watch first.

When you watch the ad itself, consider what its “selling” and what is usually the norm for this kind of thing - you’ll realize how exceptionally original it is. Thats why its here; professional reasons; Its so damn original - nothing to do with my slight obsession.

I wont say anything else. Take a look.

Tags: Communication Design · Inspiration · Ads · hand made

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