I give up. Blogging is not for me. I’m going to make lukeforsythe.com the best site out there and make babydes redirect to it.
R.I.P. babydes

Place your hand here and pull.
Affordance

(Yes its cliche but I can’t help it. I bloody love my new work computer. It’s amazing. I’ll tell you what I don’t like, however. Crappy camera phones! I’ve had nothing but dodgy images from my new one.)
I’ve started work at bragster and I can honestly say it’s bloody great. Big things are happening. The […]

As part of WKside, I helped create Rat Race, an engaging window display in Wieden + Kennedy London’s window. Live Rats craw around a section of the tube map which we created using standard rat tubes. After all the initial concepts, budgetary hiccups and general ground work, It was a tough few days in the […]

W+K is great. Its really opening me up to new ideas.
In other news I have been offered a Design and Brand development role at the dot com startup, Bragster.com - the company I have been freelancing for for the last few months. I will be in charge of working with the developers to re-design […]

Check it out - http://www.leicatime.com/a000-Rollei.htm
Every once in a while you come across a website that is so completely 90s, you just have to smile. Some are so bad they actually cross back over into cool, via that oh-so popular buzz-word begining with an “R” and ending in an “O”, of which I will not speak. […]

Making Of:

http://www.youtube.com/watch?v=055CFs6kMyE

Eye Witness (1 of 3):

http://www.youtube.com/watch?v=Zq2akuhFaB0

Tv Ad:

http://www.youtube.com/watch?v=3PGpn4c96ZU

This is one of the most interesting Ad campaigns I’ve ever seen. They have created an entire fictional sub-text for the Ad in the form of “The making of” and “Eye-witness accounts”, which I suggest you watch first.
When you watch the ad itself, consider what its “selling” and […]

http://universaleverything.com/

Hey check it out. London Design Week used my phone as a mini banner for their press section on the new website. Its teeny-tiny, but hey - its London Design Week, so in my book its a good thing. It was nice to find anyway…

Dude. I’m annoyed I am at myself for not keeping this up as I said I would at the beginning. Its all been kicking off though. I’ve been perfecting my portfolio, sorting out a move into London and working on branding “The Sidedoor”, a new event to hit the streets of Eastbourne very soon. Posters […]

Sign I made for a little Boutique hotel in Eastbourne. Had to be something fairly traditional with a bit of and edge. Note use of vinyl layers with cuts for effect.

I love Wieden + Kennedy. Its now my mission to work for them at some point in my life.
Only thing is, they won’t return my calls. Or to be specific, Mick Bailey, Head of Creative Services, wont return my calls. I only want to talk about about what they need out of me!
So I […]

Thought you would want to see these, Ben! They’re a really great example of what can be done with a little bit of photoshop knowledge and a really good idea!
Black pencil winners at the D&AD, by Leo Burnett of Bangkok for Clima Co Ltd.

Come look children! Look at what I have (helped) create.
This is an actual installation that I actually helped make with my bare hands, at the Design Museum! And its got my name on…..very small.
The exhibition is called “FIXED” and celebrates the fixed wheel bicycle in all its forms. Bikes displayed include the AF1 I helped […]

Presenting the think thin chocolate bar.
I can’t decide. This is either the stupidest or the most amazing branding tactic I’ve ever seen. After all; Convince a heroin-addict that his problems will be solved by heroin and you’ll have a customer for life. But surely people aren’t that stupid?
On the back is the dietary advice; […]