As part of WKside, I helped create Rat Race, an engaging window display in Wieden + Kennedy London’s window. Live Rats craw around a section of the tube map which we created using standard rat tubes. After all the initial concepts, budgetary hiccups and general ground work, It was a tough few days in the […]

From WK London’s blog. It put a big smile on my face.

Check it out - http://www.leicatime.com/a000-Rollei.htm
Every once in a while you come across a website that is so completely 90s, you just have to smile. Some are so bad they actually cross back over into cool, via that oh-so popular buzz-word begining with an “R” and ending in an “O”, of which I will not speak. […]

Making Of:

http://www.youtube.com/watch?v=055CFs6kMyE

Eye Witness (1 of 3):

http://www.youtube.com/watch?v=Zq2akuhFaB0

Tv Ad:

http://www.youtube.com/watch?v=3PGpn4c96ZU

This is one of the most interesting Ad campaigns I’ve ever seen. They have created an entire fictional sub-text for the Ad in the form of “The making of” and “Eye-witness accounts”, which I suggest you watch first.
When you watch the ad itself, consider what its “selling” and […]