As part of WKside, I helped create Rat Race, an engaging window display in Wieden + Kennedy London’s window. Live Rats craw around a section of the tube map which we created using standard rat tubes. After all the initial concepts, budgetary hiccups and general ground work, It was a tough few days in the work shop, to be sure.

They will be in the window for the month, check them out:
16 Hanbury Street, London E1 6QR

Visit the site and add the rats as your friends on facebook via ratbook

Here’s the post on W+K’s blog: Welcome to Optimism